Here is a phenomenon I never really saw coming; Web of Trust rating exchanges.
As someone who has been involved in the internet marketing world for many years now, I am familiar with link exchange arrangements where website owners contact each other asking to swap links – the idea being to get more links to your website from other websites, thereby increasing your Google Page Rank, and hopefully, your search result rankings.
This Web Of Trust (WOT) thing is the same idea, but for a different reason. Here is the email I received:
Date: 24 April 2013 14:40
Subject: Your MyWot Rating
I’ve seen that your website can use some improvement on the scorecard on MyWot.com. Therefore I’ve reviewd your Site positivly using the MyWOT.com toolbar. 🙂 I’d be happy if you could review our site and give us a good feedback. I’m happy to answer any questions.
Please review via toolbar:
SOME Marketing Team
For every system designed to sort the good from the bad, the shareable from the unshareable, the relevant from the non-relevant… there will always be a way of gaming that system, and someone trying to do so.
I have no doubt that people will try to game rbutr one day. That is how you know you have made the big time….